“Go Carbon Neutral”: how Ascend Bit Corp integrated payment gateway solution empowers over 27 million payment app users to offset their daily carbon footprint seamlessly

Case Overview 

Industry: Fintech / Payment App 

Region: Thailand 

Driver: Eco-conscious consumers

Summary

Ascend Bit Corp, a pioneering blockchain and web3 solutions company under Ascend Group, part of the Charoen Pokphand  Group, Thailand’s largest conglomerate, has integrated personal carbon offsets, recorded on public blockchain, as a feature into TrueMoney Wallet, Thailand’s largest fintech application with 20M monthly active users, using Carbonmark’s carbon retirement API. This integration empowers users of the daily lifestyle and payment app to offset their carbon footprint seamlessly, choosing to be carbon neutral for 7, 30, or 90 days by buying and retiring 70-930 kg of carbon on their behalf. For this, when users make an offset, Ascend bit connects to Carbonmark’s API to access tokenized carbon on the Polygon blockchain for real-time on-chain carbon retirement, and store the resulting transaction as an NFT certificate to each customer’s address on Polygon. Providing such easy access to a diverse pool of environmental projects, Ascend Bit Corp has simplified climate action and amplified the impact of its eco-conscious to all Thai users.

Challenge

In response to rising climate awareness, Ascend Bit Corp sought to provide environmentally conscious users of TrueMoney Payment App with a simplified and reliable way to offset daily emissions. While many consumers recognize the importance of reducing their carbon footprint, they often struggle with complex and inaccessible offsetting processes. Ascend Bit Corp aimed to eliminate these barriers by integrating an efficient, user-friendly carbon offsetting solution into their widely used payment platform, ensuring both transparency and security. This approach gives users confidence that their contributions are accurately tracked and genuinely create an impact.

Impact

Integrating Carbonmark’s API, Ascend Bit Corp has empowered millions to take tangible steps towards a greener future. This partnership highlights the power of digital innovation in addressing climate challenges and making sustainability more accessible to everyday consumers. Ascend Bit Corp plans to expand its offerings with customizable carbon offset packages and to strengthen collaborations with global environmental projects through Carbonmark.

Download the complete case study to learn more about the solution: how they integrated Carbonmark's API and what results and benefits they've unlocked with this new feature.